The Value of a Social Fire Drill
When hurricane Isaac hit Louisiana in late August, the Courier, Terrebonne Parish’s newspaper, issued a warning that resident’s sewers may back up. The pollution control administrator stated the...
View ArticleDigital Marketing Platforms and Universal Remotes
The term “digital marketing platform” is being thrown around by a number of providers as a universal solution for tool chaos. The benefit, we are told, is better productivity brought by an integrated...
View ArticleCommerce Everywhere Needs Analytics Everywhere
Over the next few years, pressure will increase to support commerce everywhere, and we’ll see all sorts of experiments. Some will work, many will fail. In ether case, including analysis everywhere...
View ArticleThree Marketing Lessons from Hurricane Sandy
In late October, Hurricane Sandy hit New Jersey and impacted millions. It was not a surprise. The weather service reported on it for over a week. Predictions for landfall and impact had high...
View ArticleLead, Follow or Get Out of the Way
At Gartner’s European Business Intelligence conference, held the first week of February, the gap between the IT led business intelligence groups and digital marketers couldn’t have been more clear....
View ArticleSlicing Gartner’s Digital Marketing Spending Survey
Gartner’s Digital Marketing Spending Survey was published on March 12’th as free promotional research for the Gartner for Marketing Leaders advisory service . As an analyst that covers the digital...
View ArticleThe Art and Science of Data-Driven Marketing
Little doubt should remain that data-driven marketing has broad potential. Leading brands, like NY Times, Disney, Wal-Mart, Intuit and Geico prove its worth every day. There is also a strongly...
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